Marketing Assistant Apprenticeship

We have seen remarkable growth in the popularity of the Marketing Assistant apprenticeship. It has been great to see how well businesses are engaging with the programme and investing in new marketing staff and upskilling existing marketing staff.

Marketing Assistant Apprenticeship Standard

The Marketing Assistant Apprenticeship is for those who are new to the field or professionals looking to expand their marketing knowledge. This programme covers all aspects of marketing and includes modules on content marketing, digital marketing and offline marketing. It also covers content management and technology. Mentors guide apprentices through the programme. This 15-month programme culminates in an assessment of knowledge and a work-based project.

How is this programme delivered?

Marketing assistant apprentices have access to our outstanding learning management system and are supported with all of their learning by our marketing mentors. Additionally, they have access to a comprehensive schedule of online classes that they can book onto. We work really closely with employers to ensure that apprentices get exposure to new skills and that they can meet the requirements of the End Point Assessment. 

Completing the Marketing Assistant Apprenticeship 

By the end of the programme the apprentices will have covered the following modules:

• Marketing Basics
• Content Marketing
• Digital Marketing
• Offline Marketing
• Digital Analytics
• Content Management Software
• Research

They will then go through the End Point Assessment Gateway process. This is where we, the apprentice and the employer agree that all of the learning and skills development has been completed and the endpoint assessment process should begin. For this programme, the endpoint assessment is a multiple-choice test and a project with a discussion with the endpoint assessor.

Why should you do this programme?

This is a really interesting programme which hugely benefits businesses and anyone aspiring to work in or is already employed in marketing. It offers a really excellent balance between online and offline marketing and provides all of the skills and knowledge needed to be a highly skilled marketer.

More Information

If you would like more information about this programme, then please call us on 01423 740006 or visit the course details.